Invest in Video

Video marketing has reached an all-time high. Social media platforms increasingly promote higher-quality video content over more static text and lower-quality produced videos.   Consumers tend to engage with video content to a higher degree.

There is a vast array of video content small businesses should be having professionally produced. From FAQs to commercial ads, small businesses should experiment with different styles of video content to find out what that works best for their brand.

Practice Consistency

Consistent posting of quality videos helps to keep a company’s community of social media followers engaged with the brand, and they inform prospective followers that the business is very active. It is wise to develop a schedule with a business’s entire marketing team to ensure that content is produced and published in a timely manner.

• Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high.

• Marketers feel more positive about video’s return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding.

• More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, - while an all-time high number of marketers (92%) told us they get a good ROI on video content, up from 87% in 2022.

• Driving all of this is the fact that consumers continue to use video as an integral part of their journey with brands. They expect to see video content from brands - and use it as a key part of their research and purchasing decisions.

Hiring experienced video marketing and production professionals has proven to be what has brought videos to become a vital part of a brand's image.  Contact SyncLab Media today to learn more about how easy it is to fit video marketing into your budget.

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