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Did you know that people are twice as likely to share video content with their friends than any other type of content?. In fact, 73% prefer to watch a short video to learn about a product or service? And, 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. So whether your goal is to build brand awareness, generate more leads, or close more sales…video IS the answer.
Video Marketing Consulting
In The Art of War, famed Chinese military strategist Sun Tzu says, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” The importance of strategic planning in business is not new and video marketing is no exception. As Simon Sinek says in Start With Why, “Once your audience buys into your WHY, they will listen to your HOW and WHAT.”
TV Quality Video Podcast
Already have an audio podcast, or thinking of starting one? A video podcast provides opportunity that audio alone cannot. Many of our clients use TV quality episodic content to to build their personal and business brands. And, yes, we also produce an audio only version to distribute as a traditional podcast, creating multiple content streams from a singular creative effort. Content may also be syndicated through the SyncLab Media Network on Spreaker and BINGEnetworks.tv
Sales Funnel Videos
Video is the most powerful way to deliver your message in the sales environment. A video-centric sales funnel will have multiple quick, concise videos that speak to consumers at the stage of the buying journey they are on. Consistently following this process, over time, will attract and gain consumers’ trust, which will move them through your sales funnel to become a prospect and eventually a client.
Subject Matter Expert Video Series
Most business leaders have developed subject matter expertise during their career that should be recognized as an expert by sharing their knowledge through educational video content. One of the best ways to do this is by creating a video series based on topics that resonate with existing clients or frequently asked questions from prospects.
Live Stream & Remote Video Feed
Live streaming is the easiest way for businesses to build those deeper relationships at scale. Authenticity is no longer optional. It will define the success or failure of your business. The focus should be on finding out what your viewers want and bringing in guests that can speak on those topics, and always keep the value that you’re delivering in mind.
Brand Identity Video Content
Think of your “Brand Identity” content as formal business attire for a high level business meeting. It should be produced with broadcast quality audio, video and graphics; and be tightly scripted with a clear, concise message. This is how the marketplace will view the quality of your brand, products and services. Find a reputable partner and spend the budget necessary to get a quality result.
Video Marketing Retainer Program
Now, more than ever, people are looking to work with brands that they trust. Creating quality, consistent video content that answers your customer's questions or allows them to interact, will help you to build relationships with your audience. Our Video Marketing Retainer Program is scalable to any budget, and it's like having your on in-house video marketing team. The importance of strategic planning in business is not new and video marketing is no exception. As Simon Sinek says in Start With Why, “Once your audience buys into your WHY, they will listen to your HOW and WHAT.”
Client Testimonial Video
One of the biggest reasons you should use testimonials in your video marketing is the boost in credibility. Viewers are far more likely to believe one of their peers than they are to believe you. Prospects can imagine themselves as a satisfied customer when other people, just like them, speak truthfully about how glad they are that they purchased your product or service.
TV Quality Video Production
Simply having a video marketing strategy isn’t enough to differentiate your brand from competitors. What can differentiate you, however, is the quality of your content. High-quality video content translates into being trustworthy, credible, and authoritative. Outsourcing your video production to a reliable service provider saves you the time and money in the long run, and is well worth the investment. The importance of strategic planning in business is not new and video marketing is no exception. As Simon Sinek says in Start With Why, “Once your audience buys into your WHY, they will listen to your HOW and WHAT.”
Location Video Services
At times, your video marketing strategy may call for content that requires on-location production in order to properly tell your story. Shooting video on location requires more pre-production planning to physically scout location(s), allocate required equipment, and plot talent and camera locations. Typically location shoots will also require more crew and equipment, especially if recording audio on location or if additional lighting is needed. All of these factors, including travel expenses and setup and breakdown time, will be reflected in the budget for a location shoot.
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5301 Alpha Rd E80,
Dallas, TX 75240
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Mon-Thu 8am - 6pm
Weekends by appointment
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+1 469-358-1444
We create video marketing strategies and content so that brands may increase awareness, engagement and revenue.
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